ANZ Licensing Brand Trends Update – 13/02/2026

Australian Latest Brand Trends Explained

Join Licensing International for a fast, insight-packed briefing on what’s shaping licensing right now. We’ll open with the 2025 Global Study, then zoom into Australia, kids, teens, and young adults, to reveal where demand is building across screens, toys, fashion, food, and experiences.

Presented by
Philippe Guinaudeau, CEO of The BrandTrends Group and a globally recognised authority on consumer behaviour in toys, games, licensing, and entertainment. With 33 years of international marketing and analytics experience, Philippe leads brand and trend tracking across 40+ countries, analysing 90,000+ brands bi annually to help retailers and brand teams make smarter range, promotion, and partnership decisions.

Who it’s for
Brand owners, licensees, agents, retailers, buyers, marketers, and anyone planning ranges, promotions, and partnerships who wants to move with confidence, not guesswork.

What you’ll learn
• The global picture, 2025 retail sales of licensed products, where growth is accelerating and what’s driving it
• What’s shifting by property type: character and entertainment, corporate and brand, fashion, sports, music, celebrity
• Australia’s favourites by age and gender, across screens, toys, games, apps, and influencers
• Practical takeaways for range building, collaborations, and seasonal timing

Format
Live online presentation, concise Q&A, and resources shared afterwards with members who attend.