Managing More, Better: Effective Strategies for Today’s Licensees

Consumer products licensees are the backbone of our industry. Automation is helping leading licensees stay competitive by delivering faster product launches, lower operating costs, more accurate royalty reporting, improved retailer compliance, and greater scalability.

In today’s competitive licensing environment, automation is no longer just about efficiency. Technology-enabled licensees are better equipped to manage growing brand portfolios while maintaining accuracy, compliance, and speed to market.

This session will explore how licensees can successfully work with multiple brands while maintaining their sanity. We will share practical examples of systems and processes that help licensees communicate effectively with brand owners and agents, manage guarantee recoupments, ensure approved product compliance, optimize licensed product assortments, perform SKU-level forecasting, and deliver accurate royalty reporting that incorporates all contracted deductions.

By reducing the time spent on administrative tasks and responding to brand owner requests, licensees can focus on what really drives growth: innovation, product development, and getting products to market faster. The result is increased efficiency, stronger compliance, and, ultimately, a fistful of Aussie dollars saved.

Packed with real-world examples and actionable insights, this session offers valuable takeaways for Australian licensees. 

Marty Malysz 

As President of Dependable Solutions, Inc. since 2005, I lead licensing automation teams to streamline financial and product approval processes for 60 clients in the brand licensing and entertainment industries, including all sports leagues across Australia.   My expertise spans marketing management, coaching, and mentoring, with a focus on sales, contract negotiations, and process automation. I am an active mentor with Licensing International every year and served on the LIMA board from 2011 – 2014. My efforts are bolstered by managing a dedicated team of 40 employees across 10 countries, enabling us to drive impactful results across the licensing industry.