online business solutions summit

17TH JUNE | Friday

BRANDING Becoming Distinguishable, UNCOPYABLE & Irresistible

Profitable Podcasting

 

Annemarie Cross is a Personal Branding & Podcast Strategist and Business Coach. She is also the CEO and Founder of Ambitious Entrepreneur Podcast Network and IndusThought Leader Academy, 

Dubbed ‘The Podcasting Queen,’ she is an award-winning podcast host and is recognized as a pioneer in the podcasting space having started her first co-hosted podcast in 2008.  

Recently cited as one of the Top 20 Business Coaches in Melbourne – Australia, Annemarie works with consultants and coaches around the world helping them create distinguishable, uncopyable and irresistible brands so they’re seen as not just A choice – but THE choice with their ideal clients. 

Her podcasts have been syndicated on both National and International Radio and listed among the top podcasts for Entrepreneurs and small business worldwide.   

 

Is Your Business Grant Ready?

How to find productive flow in your business & life when the world is a little crazy…

Gaining grants can be a huge opportunity for a business and potential time-waster, leaving business owners frustrated and exhausted.

Is your Business Grant Ready? Do you have the Correct Grant Mindset? Learn from the experts. In this workshop, you will learn:-

  • What funding and grant opportunities are available to explore
  • What you need to know and do to be Grant Ready
  • How a Grant Profile will assist your business in more ways than you imagined Better understanding the grand application process
  • Putting you in the correct Grant Mindset

Meet Madonna Melrose founder of melrose International a company with 25 + years of experience in dealing with grants.

She started her career in the beauty industry, before founding Melrose International. “At an early stage, I realised how integral it was to surround yourself with people who not only champion you but are more than willing to share their knowledge. and that’s why I am excited to connect with the Business in Heels community”. Government funding has so many flow-on and added opportunities for business growth, that often the end goal is not about being awarded the funds. This may sound counterproductive but with the correct grant mindset you can open yourself up to a whole new process of growing your business in Australia and overseas.

From my early career in the beauty industry and growing my own business in Australia and overseas, I realised how integral it was to surround yourself with people who not only champion you but are more than willing to share their knowledge.

“Today, I am making it my mission to educate all Australian Businesses’ and NFP’s on the billions of dollars in untapped government grants and programmes available to them,” says Madonna.

Secrets to GROW your business through LinkedIn

Are you presenting the best version of yourself on LinkedIn? Do you know what to do when you are on LinkedIn?  If 2021 is the year you plan to put your best foot forward online, it’s time to tend to your LinkedIn garden with Karen Hollenbach.  From the content you follow on LinkedIn through to the invitations you accept from colleagues, your LinkedIn presence provides the opportunity to showcase your professional brand and help you get found online by recruiters, head hunters, and potential clients.
Key takeaways:
  • Learn how to write your LinkedIn Profile the right way with Karen’s proven checklist
  • Understand LinkedIn etiquette and how to navigate LinkedIn more effectively
  • Learn how to use LinkedIn to stay informed of industry news and trends
  • Learn how to use LinkedIn to stay better connected to your professional community

Karen Hollenbach is an Independent LinkedIn Specialist Trainer and the Founding Director of Think Bespoke. With over 10 years LinkedIn training experience in Australia and beyond, Karen is ranked in the top 10 LinkedIn experts for Asia Pacific by the Social Media Marketing Institute.

She’s taught many individuals and organisations how to embrace LinkedIn as a tool for their career and business. She’s a regular trainer with General Assembly and has worked with organisations including Legal People, Monash Business School, RMIT, Melbourne University and many more, teaching the leaders, digital marketers and marketing communication teams the key success factors for LinkedIn Profiles and LinkedIn Company Pages to achieve their professional goals.

Speaking with Confidence & Authenticity On Camera

Problem: Sharing your message through Video is THE MOST EFFECTIVE way right now to build trust with your market. Do you feel like you don’t yet have the confidence to share your message authentically on camera? Maybe you’re worried about what others might think, afraid of making mistakes or forgetting what you were going to say… 

In this workshop you will learn;

  • Mindset shifts to help you feel more CONFIDENT on camera
  • Strategies to ensure you are speaking from a place of AUTHENTICITY on camera
  • The most successful way to STRUCTURE your video content
  • Actionable exercises to help improve your public speaking SKILLS

Kelly Petering has a Bachelor of Arts in Acting and a Professional Master Coach Certification. Kelly has enjoyed working as a performer, voice over artist and public speaking coach. She works primarily with women in business who want to learn how to share their message with confidence and authenticity on camera or on stage. Maybe it’s learning how to do a Facebook live, creating video content for an online program so they can leverage their brand or creating an engaging speech for a live audience. 

Kelly believes that we need more women in leadership roles and is passionate about inspiring women to step into their power to bring a greater element of human connection to the world. 

Elements of both performing and personal development come into the programs she teaches to empower women to share their message – it’s an incredibly fun and experiential way of learning that incorporates both mindset and skills.

 

The one-page marketing plan – How to go from scattered to organised and stay focused on what really matters

It’s no news that marketing is the oxygen your business. Marketing is what helps a business to continuously scale and avoid the ups and downs.

A scattered and unorganised approach to marketing can make it very difficult for you to stay focused on the activities that matter most. There is so much information out there, and it’s easy to be pulled in a million directions.

To help busy entrepreneurs not only select the right marketing channels, but also to get a better return, we’ve created a planning framework that has helped thousands of businesses to stay focused on growth. The great news is that you don’t need a 50-page marketing plan to grow your business exponentially

In this session you will discover…

  • Why you don’t need a fifty-page marketing plan – phew!

  • How to select the right marketing strategies to grow your business

  • How to compete with the big guys on a small budget

  • How to truly understand your target market and engage with them

You will walk away with your own one-page marketing plan filled in.


    Christo Hall – founder of Basic Bananas and highly sought after business and marketing strategist
    Christo is co-founder of Basic Bananas, Australia’s leading marketing mentoring organization for business owners.

    Christo is regularly featured in a range of media for his creative marketing and business ideas including: The Today Show (Channel Nine live TV), a regular on radio including 2UE and 2GB radio, Virgin Inflight Entertainment, TEDx and many more. Back in the day, Christo was a professional surfer for 7 years competing on the international circuit.

     

    He is co-author of 2 number one international bestselling marketing books ‘Perception’ and ‘Bananas About Marketing’ and has presented on business stages all around the globe. Christo has developed a reputation for being a highly sort after business mentor having assisted to add millions in additional revenue to his client’s bottom line.

    Attracting Referrals

    Referrals make you feel great!
    If you’re receiving them it means people regard you as a dependable professional who gets the job done to a high standard.
    So learn the art and science of attracting them and re-invigorate your business and yourself.

    In this workshop you will learn –

    • Why Referrals are Essential for Service Providers
    • Why some Referrals are More Valuable Others
    • What Influences People’s Decisions to Refer
    • Who Can Pass You the Best Referrals

    Steve is the Owner and Head Trainer of ARTA. His role is to facilitate the development of Referral Teams so they run like well-oiled machines. 

    The largest referral generation organisation in the world, BNI, contracts him to train its members in the largest franchise territory in Australia. “I train them in the art and science of referral marketing.” The members of this region repeatedly generate over $65million in closed business every year… because they know what they are doing.  
     
    Business in Heels, a women’s business organisation, invites me to host workshops for delegates at their summits. These have been voted the most valuable of all the workshops. This Business Building Program is a collaboration between ARTA & BIH.  

    How to be a Better YOU, for a Better Business Outcome

    Very often we don’t pay attention to ourselves, we don’t value ourselves enough and our business suffers: leaving us feeling stressed, overwhelmed, unheard and undervalued. In this session, Christine will take you on a journey highlighting the impacts of your wellbeing on your business and offers solutions you can implement right away:
    What you will get:
    – The number ONE thing that reduces stress, saves time and moves you forward every time
    – Learn WHY your valuing yourself is important
    – Is money holding you back?
    – 3 steps you can take to be a better you
    – 5 Point Plan for a Better Business Outcome

    Christine Stow: Speaker, Author, Community Consultant: When Christine found out something was wrong with her daughter at three months of age, she had to reinvent herself. Since then, she has been Elected to Council, written her story, completed an MBA, established support Programs and a Special School. From Lab Tech, to sales, to Carer to Councillor – she now speaks to Women to find their passion, uncover their purpose and turn it into business gold. Supporting Women to be empowered to make a contribution while working around their responsibilities… to realise their true value.

     Social Media from Invisible to Invincible

    Have you been on social media for a while now but just don’t seem to be getting the traction you need or want?  Does it feel like it’s just not working anymore?  Well, let’s chat about what’s working, what’s not and what’s hot when it comes to using social media to grow your business and become more profitable in 2022. 
    During the workshop we will explore: 
    • What marketing is,
    • What’s trending in social media marketing in 2022
    • What’s working and what’s not, and
    • What to keep an eye on! 
    We’ll also look at ways you can get more organic traffic to your social media platforms.  They’ll be some self-reflection time, a quick audit on how you are going with your social media and some homework (sorry!).  Oh and some Q&A time!
    This super practical, down to earth workshop for small businesses is not one to miss to ensure your 2022 social media strategy helps build your list, your business and your profits.

     

    Jenn Donovan, marketing thought leader, change-maker, coach and mentor for small businesses, international keynote speaker, best selling author and podcaster (she has 3!). 

    Founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group – Buy From a Bush Business (currently 355,000 members) and the Co-Founder of Spend With Us – Australia’s answer to Amazon but only for rural and regional small businesses.  

    Jenn takes her clients from Invisible to Invincible using strategic marketing principles and is also a community leader, and a community believer and is on a mission to ensure the lost art of Human to Human marketing and community are seeded firmly in everyone’s marketing strategy in 2022 and beyond.  

    Jenn lives on a farm in the Riverina of NSW, with husband Mr Farmer and their 3 children.  Jenn has 10 chooks, 2 peacocks, 4 guinea fowl, 2 dogs and 1 cat and several pet lambs!

    Modern Marketing for Business Success

    Inauthentic old-school marketing just doesn’t work these days. You need modern marketing. In fact, you need a ground-breaking system that blends proven, cutting-edge marketing strategies with potent mindset work.

    Rachel Allan has created this innovative system, and she will share the six elements with you at the Business in Heels summit.

    She recommends closing your ears to all the well-intentioned (but misguided) advice and marketing gobbledygook being offered up on the internet, and instead focusing on:

    • Authentic campaigns
    • Dynamic strategy
    • Savvy research

    If you are serious about creating holistic life and business success, you need to know about – and implement – all six elements of the marketing system Rachel has created.

     

      Rachel is an experienced marketing management professional who produces high-quality and results-focused marketing strategy. She is a sought after coach and consultant – with 26 years marketing experience, 15 in her own business. Rachel’s expertise is in strategic and integrated marketing. Where she enables business owners to think bigger about their business, and to identify and respond to opportunities.

      Her mission is to see business owners become the best versions of themselves.

       

      Automating your Marketing to Supercharge your growth

      Are you trying to do everything, responding to customers, creating invoices as well as servicing their needs? Are you never in the right place at the right time? Customers are more demanding than ever before so if you want to scale then you need automation. In this workshop we will focus on leveraging marketing:-

      Learn the benefits of automation.
      How to leverage social media
      Explore a range of digital tools to save you time
      Learn how to put your sales on steroids
      The ideal ecosystem to establish.

      CEO of Business in Heels works with business and professional women enabling them to succeed in their goals. Today the organisation connects 160, 000 in a collaborative community. Collaboration has enabled Business in Heels to grow & Lisa will share some of the learning over the last 8 years of growth.

      Every day Lisa is working with business owners to ensure they move beyond their business idea & their websites to create an ecosystem that will allow them to scale.

      To date Business in Heels has supported loads of business owners with business mentoring, strategy and Done For You services ranging from website builds, SEO to full automation. Enabling them to capitalise on the opportunities presented in the marketplace.

      Maintaining digital success in a post-covid era.

       

      Presented in simple language by Jessica Cotter & Elizabeth Simonetti 

      COVID has meant businesses have had to partake in a digital revolution no one was expecting – whether we liked it or not! 

      Join us as we discuss the trends that emerged during covid, and discover how to ensure your business continues to thrive in the digital space by looking at these trends and learnings from the covid period. 

       Takeaways:-  

          • Tech terms broken down into pain English 
          • Learn how to measure your businesses digital capability 
          • Digital trends that emerged during covid and future predictions 
          • Keeping your data safe 
          • Easy reference resources for further help no matter what stage you’re at 

       

       

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