Presented by Ingrid Bayer & Angela Revell

Working remotely is now widely accepted as a way of conducting business, and it’s no surprise that the demand for Remote / Virtual Freelancers has risen exponentially in the wake of global lockdowns we have all endured.  But what are the benefits that come with engaging virtual support, and what are the best strategies for finding, onboarding and working successfully with VAs and Remote team members?  Join Ingrid Bayer and Angela Revell who together run VA Institute and Find a VA as they lift the lid on all things Virtual, including:

• the Virtual Advantage;
• the Virtual Assistant Industry, and how it works;
• traits of ‘superstar’ VAs;
• how to onboard and work successfully with your VA / Remote team;
• where to find the best VAs
• tech that supports your virtual workforce

Ingrid Bayer: Operating from her home office on the beautiful Mid-North Coast of NSW, Ingrid started her career in the remote working space as a Virtual Assistant in 2008.   Within two years, she had grown her business to include managing and overseeing a team of VAs, and has gone on to forge a very successful VA business.  In 2017, Ingrid established VA Institute of Australia drawing on all that she has learned in life and her VA business so far (which she still operates) to provide practical assistance and mentoring to other Australians who want to set up and run their own successful Virtual Assistant businesses.  In 2019, Ingrid established Find a VA as a free resource for business owners to source quality certified and insured Virtual Assistants. Ingrid is active on the speaking circuit, has written three books that focus on best practice for VAs, and continues to champion the growth and development of the VA Industry founded on the principles of Excellence, Authenticity and Sustainability. (IMAGE LINK)

Angela Revell:  Based in the beautiful seaside village of Penguin, Tasmania, Angela has a business background that includes over 20 years providing virtual assistance in both the technical and administrative space. After connecting with Ingrid and the VA Institute in early 2019, Angela joined the VA Institute team as a contractor, providing technical services. It wasn’t long before her broad skills were utilised in other parts of the company, with Angela eventually moving to the role of Global Operations Manager. In early 2022, Ingrid invited Angela to join the VA Institute and Find A VA as a Co-Director and Joint Owner. Bringing with her over two decades of experience in the every-changing technology space, Angela is heavily involved in providing tech support, streamlining business practices, setting up new software platforms & CRMs or creating websites.  Whilst sharing her knowledge of all things IT, Angela guides the VA Institute around current platforms and implements new systems, along with coaching, mentoring & training to VAs and OBMs. Passionate about micro & small businesses, Angela enjoys guiding entrepreneurs, VAs and OBMs to their full potential.  (IMAGE LINK)

Presented by Steven Jaencke

Getting traffic isn’t easy with a lot of conflicting advice causing many of us to be overwhelmed. This workshop will explain how to improve your website’s visibility and credibility in search, drive more organic traffic, and ultimately increase leads and sales.

* Learn how to gain insight into customer search behaviour and leverage that to make your pages more findable online.

* Learn how to create a content strategy that aligns with your business goals and targets your ideal customers, including identifying the right topics, formats, and distribution channels to maximize the impact of your content.

* Discover how to create content that establishes your expertise and authority in your field, building trust and credibility with potential customers.

* Identifying best practices for promoting your content through various distribution channels, such as social media, relevant industry associations, and influencers, to reach a wider audience and increase traffic, leads, and sales.

* Learn what makes visitors engage with your website, and how to improve their experience of your website.

Meet Steve Jaenke, the digital mastermind who’s been ahead of the game for over two decades! As an early adopter of SEO, Steve saw the power of Google and made it his mission to help SMEs unlock its full potential. As a result, he’s become a leading expert in the field, and it’s no surprise that he’s been a finalist in the Global Search Awards in 2021 and 2022.

But Steve’s influence doesn’t stop there – he’s also a recurrent judge for the Australian Web Awards, sharing his expertise and experience to help others succeed. With his deep understanding of the digital world and his passion for helping others, Steve is the go-to guy for anyone looking to level up their online presence.

So, whether you’re a small business owner looking to increase visibility online or a digital marketer looking to stay ahead of the curve, Steve Jaenke is the expert you need to know!

….even if you’re in a crowded marketplace for Coaches & Consultants

Presented by Annemarie Cross

Feel like the world’s best-kept secret – despite doing ‘all the things’ when it comes to marketing your business?

Struggling to position your diverse expertise into a concise and compelling message that doesn’t sound the same as everyone else?

Come to this training and learn:

• Common Personal Branding myths and mistakes that’ll keep you from becoming distinguishable, uncopyable and irresistible
• Why Authenticity is NOT a buzzword – but rather PARAMOUNT!
• Why LESS really IS MORE when it comes to creating a compelling message and content
• How to position yourself in a Category of ONE to become THE trusted authority in your industry and THE choice vs A choice when it comes to your ideal client
• The missing factor to becoming UNCOPYABLE – that many businesses overlook