Meet Monica Meldrum co-founder of Whole Kids.

Whole Kids was founded over 13 years ago with one simple idea – to make it easier for parents to provide a healthy, happy life for their children. Fed up with foods full of artificial additives and very little nutrition, and unethically marketed to kids, Monica & husband James, decided enough was enough. It was time for a change.

Whole Kids is the first Australian food business to be certified as a B Corp and one of the founding members of B Corporation Australia. They make profits with a purpose, and their aim is to bring about long-term sustainable change in the way food is sourced, manufactured, distributed and ethically marketed to children (and families).

They also run Whole Kids Small Seeds Community Grants programme to support grassroots organisations and groups that are working hard in their local communities to improve children’s health and wellbeing through innovative and impactful projects.

Whole Kids is busy expanding into Asia and Monica will share with us some of her lessons learnt around capital raising having run two successful rounds of crowd funding.



Anita Lane

Anita Lane


Charlie Puchala

Charlie Puchala

CEO Charlie & Co Interiors, Attunga Group Pty Ltd & Puch Construction & Building Pty Ltd

Caroline Patton

Caroline Patton

Founder & Group CEO The AVR Lab

Anita Lane

Lyly Greca

Co-Founder & Creative Director at Miei

Alicia Beachley

Owner & Agency Principal April 5

Caroline Patton

Tanai MacPhee

MD at MacPhee’s Wine Cellaring Specialists 

The Day


The day  is spread across 3 time zones.

Gain inspiration and ideas from experienced business owners & entrepreneurs with our keynote and panel discussions.

Every attendee can attend a number of networking sessions, designed to enable them to make real connections in a safe way.

All can attend two workshop sessions from a choice of sixteen topics to gain the solutions they need to grow.

Plus, they can explore the EXPO  packed full of Done For You solutions

Everyone leaves with a tool kit, solutions & great connections.

They deliver practical outcomes with no more than 25 delegates in each. There is loads of time to explore the Expo and find people that can solve your problems.

Plus time to connect & network. With our conferencing platform, you will be able to see all participants online, message them & even face time them in the breaks. It is as close to a physical experience as we can make it.

Learn from our fabulous expert presenters.

Meet like-minded women and network.

Get solutions for your business pain-points.

Enjoy our interactive workshop & win prizes!

Maximising your Digital Success

Presented by Lisa Sweeney

Are you trying to do everything, responding to customers, creating invoices as well as servicing their needs? Are you never in the right place at the right time? Customers are more demanding than ever before so if you want to scale then you need automation. In this workshop we will focus on leveraging marketing:-

  • Learn the benefits of automation.
  • How to leverage social media
  • Explore a range of digital tools to save you time
  • Learn how to put your sales on steroids
  • The ideal ecosystem to establish.


Attracting Referrals

presented by Steve Sweeney

Referrals make you feel great!

If you’re receiving them it means people regard you as a dependable professional who gets the job done to a high standard.
So learn the art and science of attracting them and re-invigorate your business and yourself.
In this workshop you will learn –
  • Why Referrals are Essential for Service Providers
  • Why some Referrals are More Valuable Others
  • What Influences People’s Decisions to Refer
  • Who Can Pass You the Best Referrals


Keeping your Business Cash Flow Positive

presented by NAB 

Keeping your Business Cash Flow Positive



Give Your Brand A Voice

presented by Trish Springsteen

Your personal brand does not stop at your logo, your colours, your business card – these catch the prospective client’s attention. To build on that attraction and develop the liking knowing and trust – your clients want to connect with the person behind the brand and that means sharing your uniqueness, stepping up and speaking about your business.

• The 4 Cs of Personal Branding
• Why your Brand is not just a logo and business card
• Own your uniqueness – showcasing your business
• Tips on stepping up and being the voice for your brand
• Dealing with Imposter Syndrome

Trish Springsteen is a Creative Marketing Consultant, Australia’s Leading Expert in Empowering Introverts, a multi-international award-winning mentor, speaker, international award-winning bestselling author and host of Get Known Be Seen WebTV.

Known for her love of Purple Trish can be found mentoring and empowering startups, small businesses and solopreneurs to Get Known Be Seen. Her passion is helping you to be visible and making it easy for your clients to find you.

It is no surprise that Trish has launched her Purple Unicorn® Marketing Academy, where Trish works with you to own your uniqueness and have the courage to shine and say here I am. The best person to speak about you, your business, your message is you.

And no you don’t have to love Purple to work with Trish though it does help …. She understands that there are other colours in the spectrum

Trish Believes in You until You Believe in yourself.

Trish has brought improved speaking and communication skills to introverts, authors, advocates and bloggers. As well as communication, speaking and presentation skills to accountants, executives; scientists, engineers and property retail experts.

Trish is the author, co-author, contributing author of 19 books.

The Virtual Advantage

Presented by Ingrid Bayer & Angela Revell

Working remotely is now widely accepted as a way of conducting business, and it’s no surprise that the demand for Remote / Virtual Freelancers has risen exponentially in the wake of global lockdowns we have all endured.  But what are the benefits that come with engaging virtual support, and what are the best strategies for finding, onboarding and working successfully with VAs and Remote team members?  Join Ingrid Bayer and Angela Revell who together run VA Institute and Find a VA as they lift the lid on all things Virtual, including:

  • the Virtual Advantage;
  • the Virtual Assistant Industry, and how it works;
  • traits of ‘superstar’ VAs;
  • how to onboard and work successfully with your VA / Remote team;
  • where to find the best VAs
  • tech that supports your virtual workforce

Ingrid Bayer: Operating from her home office on the beautiful Mid-North Coast of NSW, Ingrid started her career in the remote working space as a Virtual Assistant in 2008.   Within two years, she had grown her business to include managing and overseeing a team of VAs, and has gone on to forge a very successful VA business.  In 2017, Ingrid established VA Institute of Australia drawing on all that she has learned in life and her VA business so far (which she still operates) to provide practical assistance and mentoring to other Australians who want to set up and run their own successful Virtual Assistant businesses.  In 2019, Ingrid established Find a VA as a free resource for business owners to source quality certified and insured Virtual Assistants. Ingrid is active on the speaking circuit, has written three books that focus on best practice for VAs, and continues to champion the growth and development of the VA Industry founded on the principles of Excellence, Authenticity and Sustainability. (IMAGE LINK)


Angela Revell:  Based in the beautiful seaside village of Penguin, Tasmania, Angela has a business background that includes over 20 years providing virtual assistance in both the technical and administrative space. After connecting with Ingrid and the VA Institute in early 2019, Angela joined the VA Institute team as a contractor, providing technical services. It wasn’t long before her broad skills were utilised in other parts of the company, with Angela eventually moving to the role of Global Operations Manager. In early 2022, Ingrid invited Angela to join the VA Institute and Find A VA as a Co-Director and Joint Owner. Bringing with her over two decades of experience in the every-changing technology space, Angela is heavily involved in providing tech support, streamlining business practices, setting up new software platforms & CRMs or creating websites.  Whilst sharing her knowledge of all things IT, Angela guides the VA Institute around current platforms and implements new systems, along with coaching, mentoring & training to VAs and OBMs. Passionate about micro & small businesses, Angela enjoys guiding entrepreneurs, VAs and OBMs to their full potential.  (IMAGE LINK)

From Invisible to Irresistable: How to attract more organic traffic, leads and sales.

Presented by Steven Jaencke

Getting traffic isn’t easy with a lot of conflicting advice causing many of us to be overwhelmed. This workshop will explain how to improve your website’s visibility and credibility in search, drive more organic traffic, and ultimately increase leads and sales.

* Learn how to gain insight into customer search behaviour and leverage that to make your pages more findable online.

* Learn how to create a content strategy that aligns with your business goals and targets your ideal customers, including identifying the right topics, formats, and distribution channels to maximize the impact of your content.

* Discover how to create content that establishes your expertise and authority in your field, building trust and credibility with potential customers.

* Identifying best practices for promoting your content through various distribution channels, such as social media, relevant industry associations, and influencers, to reach a wider audience and increase traffic, leads, and sales.

* Learn what makes visitors engage with your website, and how to improve their experience of your website.

Meet Steve Jaenke, the digital mastermind who’s been ahead of the game for over two decades! As an early adopter of SEO, Steve saw the power of Google and made it his mission to help SMEs unlock its full potential. As a result, he’s become a leading expert in the field, and it’s no surprise that he’s been a finalist in the Global Search Awards in 2021 and 2022.

But Steve’s influence doesn’t stop there – he’s also a recurrent judge for the Australian Web Awards, sharing his expertise and experience to help others succeed. With his deep understanding of the digital world and his passion for helping others, Steve is the go-to guy for anyone looking to level up their online presence.

So, whether you’re a small business owner looking to increase visibility online or a digital marketer looking to stay ahead of the curve, Steve Jaenke is the expert you need to know!

From Invisible to Influential Trusted Authority - THE choice

….even if you’re in a crowded marketplace for Coaches & Consultants

Presented by Annemarie Cross

Feel like the world’s best-kept secret – despite doing ‘all the things’ when it comes to marketing your business?

Struggling to position your diverse expertise into a concise and compelling message that doesn’t sound the same as everyone else?

Come to this training and learn:

  • Common Personal Branding myths and mistakes that’ll keep you from becoming distinguishable, uncopyable and irresistible
  • Why Authenticity is NOT a buzzword – but rather PARAMOUNT!
  • Why LESS really IS MORE when it comes to creating a compelling message and content
  • How to position yourself in a Category of ONE to become THE trusted authority in your industry and THE choice vs A choice when it comes to your ideal client
  • The missing factor to becoming UNCOPYABLE – that many businesses overlook
Angela Revell


 The Virtual Advantage

Angela Revell


 The Virtual Advantage


Maximising Your Digital Success


From invisible to irresistable: How to attract more organic traffic, leads and sales.


Attracting Referrals

Trish Springsteen


Give Your Brand a Voice

Annemarie Cross


From Invisible to Influential Trusted Authority – THE choice





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Early Bird: Member Only Online Ticket
Gain the Business solutions you need. Be inspired by keynote & panels. Participate in up to three workshops. Explore the Done For You solutions at the Expo and be in the running for $3,000 worth of prizes. Network and gain new connections. All on our conferencing platform.
A$ 79.00
21 available
Early Bird: Non Member Online Ticket
Gain the Business solutions you need. Be inspired by keynote & panels. Participate in up to three workshops. Explore the Done For You solutions at the Expo and be in the running for $3,000 worth of prizes. Network and gain new connections. All on our conferencing platform.
A$ 99.00
30 available
General Admission : Non Member Online Ticket
Gain the Business solutions you need. Be inspired by keynote & panels. Participate in up to three workshops. Explore the Done For You solutions at the Expo and be in the running for $3,000 worth of prizes. Network and gain new connections. All on our conferencing platform.
A$ 149.00
28 available
General Admission : Member Only Online Ticket
Gain the Business solutions you need. Be inspired by keynote & panels. Participate in up to three workshops. Explore the Done For You solutions at the Expo and be in the running for $3,000 worth of prizes. Network and gain new connections. All on our conferencing platform.
A$ 119.00
24 available
Platinum Mentoring Ticket
Make your dreams a reality with limited Mentoring Package. Includes 2 Hours of mentoring ; Pre mentoring discussion to select mentor. Summit day, Inspiration with keynote and panels, Workshops, Expo, prizes and Networking
A$ 399.00
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