From Invisible to Influential Trusted Authority – The Choice

Feel like the world’s best kept secret – despite doing ‘all the things’ when it comes to marketing your business?

Struggling to position your diverse expertise into a concise and compelling message that doesn’t sound the same as everyone else?

Come to this training and learn:

• Common Personal Branding myths and mistakes that’ll keep you from becoming distinguishable, uncopyable and irresistible
• Why Authenticity is NOT a buzzword – but rather PARAMOUNT!
• Why LESS really IS MORE when it comes to creating a compelling message and content
• How to position yourself in a Category of ONE to become THE trusted authority in your industry and THE choice vs A choice when it comes to your ideal client
• The missing factor to becoming UNCOPYABLE – that many businesses overlook

Maximising Your Digital Success

Are you trying to do everything, responding to customers, creating invoices as well as servicing their needs? Are you never in the right place at the right time? Customers are more demanding than ever before so if you want to scale then you need automation. In this workshop we will focus on leveraging marketing:-

Learn the benefits of automation.
How to leverage social media
Explore a range of digital tools to save you time
Learn how to put your sales on steroids
The ideal ecosystem to establish.

CEO of Business in Heels works with business and professional women enabling them to succeed in their goals. Today the organisation connects 160, 000 in a collaborative community. Collaboration has enabled Business in Heels to grow & Lisa will share some of the learning over the last 8 years of growth.

Every day Lisa is working with business owners to ensure they move beyond their business idea & their websites to create an ecosystem that will allow them to scale.

To date Business in Heels has supported loads of business owners with business mentoring, strategy and Done For You services ranging from website builds, SEO to full automation. Enabling them to capitalise on the opportunities presented in the marketplace.

How to Sell without being ‘Salesy’ 

Do you dream of abundant sales? Learn how to get your pipeline overflowing with the right opportunities
· Do you know that you can help your Clients and Prospects but struggle to
communicate the value that you offer for the prices that you deserve?
· Are passionate about working with the right kind of clients but you’re resistant to
sharing what you do at the risk of sounding too “salesy”
· How would you like to learn a system where objections in your calls and sales
presentations became a thing of the past?

If you answered yes to any of the questions above, you need to mark your calendars and join us for this event. In this Masterclass you will learn how to increase your conversion and finally work with more of the clients you have been seeking (for the prices that you deserve).

What You Will Learn

• How to be authentic and influential in your Selling Process and work with more of the clients that light up your world
• Why people, don’t want to be “sold” in this climate and what to do to move beyond this obstacle
• Easy tools to switch the mindset of ‘Sleazy-Selling’ to Service and fire your ‘itty-bitty-sh$tty-committee’
• Objection Responsiveness – New methods for identifying and eliminating objections and removing the apprehension from the salesperson and the customer
• Closing & Suggestion Models – Utilising language and introduction to conversational pacing and leading

Mi-Lin Finnie is a senior leader with 25 years’ experience in financial services. Her current role is Lead for the national Credit Coach Team within Business Direct and Small Business at NAB. Her team directly support credit capability to 700+ Business Bankers across Australia to deliver financial services to our business customers and support their success.

Throughout Mi-Lin’s career she has gained experience across a broad cross section of banking including Retail, Operations, Business, Broker and Commercial Banking and Credit Risk.

Mi-Lin has Led major change projects including product and service design (applying Human Centered Design methodology), compliance and risk, credit policy, customer segmentation, diversity, and inclusion. 

An active advocate for the ethical and equitable delivery of legal and financial services to support our people and communities thrive.  She promotes diversity and inclusion within the workplace for a more productive and competitive economy. Mi-Lin is a member of the Audit and Risk Committee for the Women’s Legal Services of WA. That provide a range of legal support services to West Australian women in crisis or those facing disadvantage.

Boosting Employee Performance: Strategies for Success

Help businesses to boost preformance to a higher level and employees to preform better work. But I also speak about problems that come up as an employee when you don’t feel appreciated or when you as a boss want to become a better leader and getter a better structure in your company that leads to a good workplace for all.

Healthy Work environment, Boosting work preformance, Leader or a Boss, Self confidence, Employee development.

From invisible to irresistable: How to attract more organic traffic, leads and sales.

The problem we are solving is how to improve your website’s visibility and credibility in search, drive more organic traffic, and ultimately increase leads and sales.

• Learn how to gain insight into customer search behaviour and leverage that to make your pages more findable online.
  
• Learn how to create a content strategy that aligns with your business goals and targets your ideal customers, including identifying the right topics, formats, and distribution channels to maximize the impact of your content.
• Discover how to create content that establishes your expertise and authority in your field, building trust and credibility with potential customers.
• Identifying best practices for promoting your content through various distribution channels, such as social media, relevant industry associations, and influencers, to reach a wider audience and increase traffic, leads, and sales.
• Learn what makes visitors engage with your website, and how to improve their experience of your website.

Meet Steve Jaenke, the digital mastermind who’s been ahead of the game for over two decades! As an early adopter of SEO, Steve saw the power of Google and made it his mission to help SMEs unlock its full potential. As a result, he’s become a leading expert in the field, and it’s no surprise that he’s been a finalist in the Global Search Awards in 2021 and 2022.

But Steve’s influence doesn’t stop there – he’s also a recurrent judge for the Australian Web Awards, sharing his expertise and experience to help others succeed. With his deep understanding of the digital world and his passion for helping others, Steve is the go-to guy for anyone looking to level up their online presence.

So, whether you’re a small business owner looking to increase visibility online or a digital marketer looking to stay ahead of the curve, Steve Jaenke is the expert you need to know!

Speaking with Confidence on Camera

Sharing your message through Video is THE MOST EFFECTIVE way right now to build trust with your market. Do you feel like you don’t yet have the confidence to share your message authentically on camera? Maybe you’re worried about what others might think, afraid of making mistakes or forgetting what you were going to say…

In this workshop you will learn; Mindset shifts to help you feel more CONFIDENT on camera Strategies to ensure you are speaking from a place of AUTHENTICITY on camera How to capture your audience’s attention from the START The most successful way to STRUCTURE your video content Actionable exercises to help improve your public speaking SKILLS

With a Bachelor of Arts in Acting and a Professional Master Coach Certification, Kelly has enjoyed working as a performer, voice over artist and public speaking coach. She works primarily with women in business who want to learn how to share their message with confidence and authenticity on camera or on stage. Maybe it’s learning how to do a Facebook live, creating video content for an online program so they can leverage their brand or creating an engaging speech for a live audience. Kelly believes that we need more women in leadership roles and is passionate about inspiring women to step into their power to bring a greater element of human connection to the world. Elements of both performing and personal development come into the programs she teaches to empower women to share their message – it’s an incredibly fun and experiential way of learning that incorporates both mindset and skills.