presented by Kelly Petering

Presented by Steven Jaencke

Getting traffic isn’t easy with a lot of conflicting advice causing many of us to be overwhelmed. This workshop will explain how to improve your website’s visibility and credibility in search, drive more organic traffic, and ultimately increase leads and sales.

* Learn how to gain insight into customer search behaviour and leverage that to make your pages more findable online.

* Learn how to create a content strategy that aligns with your business goals and targets your ideal customers, including identifying the right topics, formats, and distribution channels to maximize the impact of your content.

* Discover how to create content that establishes your expertise and authority in your field, building trust and credibility with potential customers.

* Identifying best practices for promoting your content through various distribution channels, such as social media, relevant industry associations, and influencers, to reach a wider audience and increase traffic, leads, and sales.

* Learn what makes visitors engage with your website, and how to improve their experience of your website.

Meet Steve Jaenke, the digital mastermind who’s been ahead of the game for over two decades! As an early adopter of SEO, Steve saw the power of Google and made it his mission to help SMEs unlock its full potential. As a result, he’s become a leading expert in the field, and it’s no surprise that he’s been a finalist in the Global Search Awards in 2021 and 2022.

But Steve’s influence doesn’t stop there – he’s also a recurrent judge for the Australian Web Awards, sharing his expertise and experience to help others succeed. With his deep understanding of the digital world and his passion for helping others, Steve is the go-to guy for anyone looking to level up their online presence.

So, whether you’re a small business owner looking to increase visibility online or a digital marketer looking to stay ahead of the curve, Steve Jaenke is the expert you need to know!

….even if you’re in a crowded marketplace for Coaches & Consultants

Presented by Annemarie Cross

Feel like the world’s best-kept secret – despite doing ‘all the things’ when it comes to marketing your business?

Struggling to position your diverse expertise into a concise and compelling message that doesn’t sound the same as everyone else?

Come to this training and learn:

• Common Personal Branding myths and mistakes that’ll keep you from becoming distinguishable, uncopyable and irresistible
• Why Authenticity is NOT a buzzword – but rather PARAMOUNT!
• Why LESS really IS MORE when it comes to creating a compelling message and content
• How to position yourself in a Category of ONE to become THE trusted authority in your industry and THE choice vs A choice when it comes to your ideal client
• The missing factor to becoming UNCOPYABLE – that many businesses overlook

presented by Matt Cowdell

Matt Cowdell is a highly experienced and respected digital marketer. Kicking off his professional career with News Corporation, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies. After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St. Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing campaigns, finding insights from data and training marketing teams.