BORDERLESS BUSINESS SOLUTIONS SUMMIT

From Invisible to Influential Trusted Authority – The Choice

Feel like the world’s best kept secret – despite doing ‘all the things’ when it comes to marketing your business?

Struggling to position your diverse expertise into a concise and compelling message that doesn’t sound the same as everyone else?

Come to this training and learn:

• Common Personal Branding myths and mistakes that’ll keep you from becoming distinguishable, uncopyable and irresistible
• Why Authenticity is NOT a buzzword – but rather PARAMOUNT!
• Why LESS really IS MORE when it comes to creating a compelling message and content
• How to position yourself in a Category of ONE to become THE trusted authority in your industry and THE choice vs A choice when it comes to your ideal client
• The missing factor to becoming UNCOPYABLE – that many businesses overlook

Attracting Referrals

Referrals make you feel great!
If you’re receiving them it means people regard you as a dependable professional who gets the job done to a high standard.
So learn the art and science of attracting them and re-invigorate your business and yourself.

In this workshop you will learn –

• Why Referrals are Essential for Service Providers
• Why some Referrals are More Valuable Others
• What Influences People’s Decisions to Refer

Steve is the Owner and Head Trainer of ARTA. His role is to facilitate the development of Referral Teams so they run like well-oiled machines. 

The Virtual Advantage:

Maximising Your Digital Success

Are you trying to do everything, responding to customers, creating invoices as well as servicing their needs? Are you never in the right place at the right time? Customers are more demanding than ever before so if you want to scale then you need automation. In this workshop we will focus on leveraging marketing:-

Learn the benefits of automation.
How to leverage social media
Explore a range of digital tools to save you time
Learn how to put your sales on steroids
The ideal ecosystem to establish.

CEO of Business in Heels works with business and professional women enabling them to succeed in their goals. Today the organisation connects 160, 000 in a collaborative community. Collaboration has enabled Business in Heels to grow & Lisa will share some of the learning over the last 8 years of growth.

Every day Lisa is working with business owners to ensure they move beyond their business idea & their websites to create an ecosystem that will allow them to scale.

To date Business in Heels has supported loads of business owners with business mentoring, strategy and Done For You services ranging from website builds, SEO to full automation. Enabling them to capitalise on the opportunities presented in the marketplace.

Managing your cashflow – NAB Small Business:

Good cash flow management is critical to business success and it’s important to know how to successfully manage your business’ revenue and expenses. In this session, NAB’s business experts will help you understand more about managing your cashflow, why it’s so important and share their hints, tips and ideas to help you improve your business’ cash flow strategies.

Alexandra Aridas is a Region Manager – Business Direct and Small Business, Commercial Broker at NAB. She leads a team of skilled and motivated banking professionals, who specialise in delivering banking solutions for customers introduced to NAB by Commercial Brokers. 

Her career in banking spans over 20 years, having worked in a diverse number of roles in business and corporate banking including relationship management, as a credit analyst, and in business development, and has worked in both major banks and mid-tier boutique finance providers.

Her long-term work experience is the result of her dedication to SME business in Australia, with her passion being to help them secure finance solutions for a broad range of needs. She has helped a countless number of businesses achieve their financial goals and continues to do so with her team of bankers.

Alexandra is also passionate about ensuring female finance professionals, who are starting out their career in business banking benefit from her experience and aims to create as many opportunities for them as possible with a focus on gender equity and equality.

Casey Annetts is Regional Manager for Adelaide Metro Small Business, leading a team of 12 frontline bankers to service the SME sector in South Australia. This energetic and highly engaged team are responsible for building long-term trusted partnerships with local businesses and individuals to encourage innovation, development, and growth within the economy.

Originally from country NSW, Casey has a diverse banking background to date with experience across two major banks in three states and across Agribusiness, Commercial and Small Business segments. Casey has held several analytical, operations, sales, and leadership roles throughout her career in financial services.

Holding a strong passion for supporting local and elevating the profile of women who operate their own small business, Casey was awarded People’s Choice Leader of the year at the SA Woman awards in 2022 and became the first senior leader from a main financial institution to be recognised at these awards. She has also been nominated for 40 under 40 in SA two years running, founder of Back your Brand workshops for business owners, ambassador for Women’s Commercial Finance Forum and NAB honouree 2021.

Chloe Horan is a Region Manager for Regional & Agribusiness Small Business looking after an array of industries across the Darling Downs in QLD.

Chloe has spent her 15 + year career with NAB across several segments including Retail, Agribusiness & Health. Her current role is leading a team of experienced bankers with a focus on supporting Agriculture customers. Chloe is passionate about our customers experience & supporting them through all stages of their business journey.

Outside of work, Chloe teaches Pilates in Toowoomba & enjoys spending time with her Golden Retriever Axle.

Mi-Lin Finnie is a senior leader with 25 years’ experience in financial services. Her current role is Lead for the national Credit Coach Team within Business Direct and Small Business at NAB. Her team directly support credit capability to 700+ Business Bankers across Australia to deliver financial services to our business customers and support their success.

Throughout Mi-Lin’s career she has gained experience across a broad cross section of banking including Retail, Operations, Business, Broker and Commercial Banking and Credit Risk.

Mi-Lin has Led major change projects including product and service design (applying Human Centered Design methodology), compliance and risk, credit policy, customer segmentation, diversity, and inclusion. 

An active advocate for the ethical and equitable delivery of legal and financial services to support our people and communities thrive.  She promotes diversity and inclusion within the workplace for a more productive and competitive economy. Mi-Lin is a member of the Audit and Risk Committee for the Women’s Legal Services of WA. That provide a range of legal support services to West Australian women in crisis or those facing disadvantage.

Elevate Your Energy: Why Food is Hjacking Your Health

Fatigue continues to rise annually, as our diets become more and more processed. Low energy strips us of our health and quality of life – the last thing we need as women trying to juggle life and conquer the business world. But I have the solution… Discover the simple dietary hacks you can make to skyrocket your energy, boost your health and reclaim your quality of life!

• Why diet is the #1 cause of fatigue
• 5 foods hijacking your health
• The #1 factor stopping your diet change
• My 90-day roadmap to better health
• 4 Keys to EASY success in changing your diet

Allyson Brown is the Director of everheal and creator of the 4-Step LIFE Formula Program. She completed her PhD in Analytical Research in 2010, has presented Nationally at the 2020 Virtual Disability Expo and has been featured in TickerNews, TickerInsights, MS InTouch Magazine, and was an acclaimed speaker at the 2022 Symptom Free MS Summit.

After suffering from Multiple Sclerosis (MS) since 2005, Allyson was forced to resign from her corporate job due to debilitating fatigue and brain fog. However, Allyson’s life changed forever when she discovered the healing properties of food, which helped her overcome these symptoms, come off medication and completely restore her quality of life.

Allyson then researched recommendations from experts and functional medicine practitioners from across the globe, to discover the critical links between gut health, our energy levels and ultimately how to use food as medicine to take back control of our health! Allyson is now dedicated to sharing her research and LIFE Formula Program to help educate, encourage and empower others to make simple diet and lifestyle changes, so they can get the most out of life too!

Give Your Brand A Voice

Your personal brand does not stop at your logo, your colours, your business card – these catch the prospective client’s attention.

To build on that attraction and develop the liking knowing and trust – your clients want to connect with the person behind the brand and that means sharing your uniqueness, stepping up and speaking about your business.

• The 4 Cs of Personal Branding
• Why your Brand is not just a logo and business card
• Own your uniqueness – showcasing your business
• Tips on stepping up and being the voice for your brand
• Dealing with Imposter Syndrome

Trish Springsteen is a Creative Marketing Consultant, Australia’s Leading Expert in Empowering Introverts, a multi international award winning mentor, speaker, international award winning bestselling author and host Get Known Be Seen WebTV.

Known for her love of Purple Trish can be found mentoring and empowering startups, small businesses and solopreneurs to Get Known Be Seen. Her passion is helping you to be visible and make it easy for your clients to find you.

It is no surprise that Trish has launched her Purple Unicorn® Marketing Academy, where Trish works with you to own your uniqueness and have the courage to shine and say here I am. The best person to speak about you, your business, your message is you.

And no you don’t have to love Purple to work with Trish though it does help …. She understands that there are other colours in the spectrum.

Trish Believes in You until You Believe in yourself.

Trish has brought improved speaking and communication skills to introverts, authors, advocates and bloggers. As well as communication, speaking and presentation skills to accountants, executives; scientists, engineers and property retail experts.

Trish is the author, co-author, contributing author of 19 books.

From invisible to irresistable: How to attract more organic traffic, leads and sales.

The problem we are solving is how to improve your website’s visibility and credibility in search, drive more organic traffic, and ultimately increase leads and sales.

• Learn how to gain insight into customer search behaviour and leverage that to make your pages more findable online.
  
• Learn how to create a content strategy that aligns with your business goals and targets your ideal customers, including identifying the right topics, formats, and distribution channels to maximize the impact of your content.
• Discover how to create content that establishes your expertise and authority in your field, building trust and credibility with potential customers.
• Identifying best practices for promoting your content through various distribution channels, such as social media, relevant industry associations, and influencers, to reach a wider audience and increase traffic, leads, and sales.
• Learn what makes visitors engage with your website, and how to improve their experience of your website.

Meet Steve Jaenke, the digital mastermind who’s been ahead of the game for over two decades! As an early adopter of SEO, Steve saw the power of Google and made it his mission to help SMEs unlock its full potential. As a result, he’s become a leading expert in the field, and it’s no surprise that he’s been a finalist in the Global Search Awards in 2021 and 2022.

But Steve’s influence doesn’t stop there – he’s also a recurrent judge for the Australian Web Awards, sharing his expertise and experience to help others succeed. With his deep understanding of the digital world and his passion for helping others, Steve is the go-to guy for anyone looking to level up their online presence.

So, whether you’re a small business owner looking to increase visibility online or a digital marketer looking to stay ahead of the curve, Steve Jaenke is the expert you need to know!

Speak with Confidence: Discover Your Signature Style and Shine on Stage

Female Entrepreneurs often have a strong desire to speak on stage, but their self-questioning can hold them back – Is my story even interesting? Does anyone care what I have to say? Am I qualified enough to be seen as an expert? They often don’t know where to start or how to overcome these blocks, so they avoid speaking and becoming more visible with their audience.

• Discover the 3 must-know secrets behind speaking confidence and what makes you stand out on stage.
• Learn why authority building starts with a clear message and how you can be seen as THE go-to-expert with one stunning idea.
• Identify the biggest mindset mistakes you are making, which are leading you to feel like you are watering down your message instead of boldly speaking your truth.
• Discover how you deliver an unforgettable and magnetic story, even if you don’t feel like your story is very wow-able (or you’re not even sure you even have one).
• Learn the wow-factor structure that allows professional speakers and TEDx experts to captivate their audience and keep them engaged from opening line through to final word.

Casey Squires is a speaking coach and Signature Talk specialist for visionary, brave-thinking women who want to be seen as the go-to expert of their industry through showcasing their uniqueness in a thought-provoking message delivered from the stage.

Casey helps these purpose-driven businesswomen to deliver an unforgettable signature talk so that they can stand out as impactful, visionary leaders of their industry, have their ideal clients become their raving fans, and gain a wider reach with their message… all without feeling like a fraud.

Over the past 15 years, she has delivered more than 300 presentations to over 25,000 people, and with a master’s degree in coaching psychology, and a stint at one of New York’s top acting schools, Casey knows what it takes to craft and a deliver a captivating presentation, to have stage presence, tell a compelling story and bring psychological truthfulness on stage.

Casey’s mission is to create a movement of women who are changing the status quo of thought leadership, by empowering women with the tools to share their ideas and stories as undeniable experts in their field.

Cyber Intelligence… How to optimise and secure your technology.

• Top 5 essentials for small business cyber security: We’ll cover the most important factors, like password management and team education, to keep your business safe.
  
• The anatomy of a breach: We’ll dive into how cyber attacks happen, how to identify them, and how to respond quickly.
• Technology is not a silver bullet: While technology is important, processes and a strong educated team are also critical for having a Cyber Intelligent business.
• Don’t be left behind, we’ll show you how to leverage Ai and automations to empower your team and give you back time.

Infinite Edge founder, Marty Haak has been a prominent figure in the field of IT and cybersecurity for the past 25 years. With an extensive depth of knowledge in systems protection and tech problem-solving, he has delivered innovative and cost-saving business practices to numerous clients. His grounded and down-to-earth approach is well-received by those who work with him. He’ll tell it like it is, in a language you can understand.

Throughout his career, he has remained passionate about elevating cyber intelligence for small and medium-sized enterprises (SMEs) and their leaders. He believes that empowering teams and businesses through the use of AI and automation can help them save valuable time and resources.

With his wealth of experience and expertise, Marty is committed to sharing his knowledge with others. He regularly speaks at conferences and events to educate and inform business leaders about the latest developments in cybersecurity and IT. He also actively mentors emerging professionals in the industry, ensuring that the next generation of leaders is equipped with the skills and knowledge they need to achieve Cyber Intelligence.

In summary, Marty is a respected leader in the IT and cybersecurity community. His passion for empowering SMEs, commitment to innovation, and dedication to mentoring emerging professionals make him a valuable asset to any organisation looking to stay ahead of the curve in this ever-changing industry.

The Bhukkad Café – How to Build a Franchise Brand

By creating The Bhukkad Café, we have introduced a nostalgic food experience & branding & are catering to thousands of Indian expats who miss Indian Street Food & other nationals who have experienced the grandeur of Indian Street Food but haven’t had the accessibility of it close to them.

•  Inspiring Story of Young Entrepreneurs
• Background on The Bhukkad Café 
• How to Build a Successful Food Brand
• How to Grow your Business through Franchising 
• Business Opportunity

Coming from a grueling background of Engineering, Reshmi Mukherjee is a young & dynamic serial entrepreneur brimming with passion for creating great brands. After successfully rising the ranks within one of the world’s top market research organizations & managing the Telecoms market in the Middle East, Reshmi took up entrepreneurship nine years ago. Nine years & four businesses later, serial entrepreneurship is the only language she speaks. Her love & sheer passion for creating the perfect amalgamation between art & science led her to co-found The Buzz People. With an on-going love for brands, retail marketing & digital marketing, Reshmi conceptualizes solutions to create strong ripples of cutting-edge marketing solutions encompassing start-to-end Brand Revolution, spreading its wings across sectors & industries. Reshmi co-founded her second business, The Bhukkad Cafe in 2018 – While the idea was to create a restaurant that not only served food but also nostalgia, the brand became viral across UAE, giving her confidence to expand. The Bhukkad Cafe is now franchising with 4 active outlets & 2 more in the works in UAE with a plethora of exciting opportunities for investors. Reshmi is also a published author of her debut novel, Goddess of Skies & is on the brink of becoming a bestseller writer of her generations. In her leisure time, she likes to spend time reading books that educate and grow her businesses, hold meaningful workshops, network with like-minded individuals & actively follows the latest while cooking up her next big inspiration in her ever-creative mind.

Demystifying Chat GPT – Tips for your Business

Matt Cowdell is a highly experienced and respect digital marketer. Kicking off his professional career with News Corporation, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies. After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St. Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing campaigns, finding insights from data and training marketing teams.