How to make a Grand Exit

Always have your business ready for an exit event. You never know when the right opportunity may present itself so it pays to be ready. Whether it’s a trade sale, management buy-in or even a traditional succession plan to a family member, there are plenty of things you can be doing now that will make the process far simpler when/if the time comes to ensure you realise its true potential and walk away satisfied with the outcome. From both an Accounting and Legal perspective, the BlueRock team will be taking you through the process of preparing your business for an exit strategy.


Bruce is the Managing Director of BlueRock Law and leader of the firm’s M&A team and Franchising, Retail & Distribution team. Bruce has a strong appreciation for Richard Branson’s philosophy of building a people-first business culture. Bruce applies the same energetic attitude to his project management and business development activities at BlueRock – as well as to a fresh seafood platter when given the chance.  

You’ll find that Bruce’s experience spans the franchising lifecycle from set-up and structuring, managing franchise document preparation and review, preparation and negotiation of franchising, licensing and distribution agreements.   




Paul Evans is a Director of Accounting at BlueRock HQ in Melbourne. An entrepreneurial professional services firm who finds joy in creating a new innovative way to help their clients succeed. You’ll find that Paul is an expert in the areas of tax planning, business structuring, professional advisory, succession planning and general business advisory services. One thing you’ll never find on his LinkedIn profile is Paul’s holistic approach to managing his team of accounting superstars and his own personal workload. Encouraging a healthy work-life balance is paramount to his team’s success. 






Smart systems generate more leads and sales on auto-pilot. Learn How to Attract Your Ideal Client and Increase Your Sales On Autopilot. Grow Your Business Faster by Using Proven Systems and Time-Tested Strategies!


Bill Doyle, over the past 24 years has helped hundreds of businesses owners achieve their true potential. He’ll help you package, position and promote your business to set you apart from everyone else and increase your lead flow and sales.


Smart systems generate more leads and sales on auto-pilot. Learn how to engage with and build your relationship with your clients. From first time client to raving fan.


Alli Ficarra is a Marketing Communications professional with experience in sales, marketing, apparel and consumer brands. “I’m passionate about making a difference in people’s lives by helping them build better businesses.” Specializing in digital marketing and system building — turning new and established businesses into streamlined powerhouses.

HOW TO scale your business 

Learn “How to Scale your Business” by understanding the 6 key components of your business and what it takes to strengthen them as you grow. You will leave the session with actionable tips as well as several tools you can use to have an immediate impact on your business.

SPONSORED by EOS Entrepreneurial Operating Systems

Anthony Wood  is the Director of Pinnacle Traction.  He has spent more than 20 years building and running businesses in Canada, England & Australia across a variety of different industries including Retail, Hospitality, Commercial Cleaning, Professional Services and ITC (Information Technology and Communication).

During this time, he has sought ways to structure businesses for long term viability and success. 4 years ago, Anthony was introduced to the Entrepreneurial Operating System (EOS) and everything finally fell into place. In EOS, Anthony had found a way to unleash the human potential in the company to finally achieve the desired results he was looking for. Putting EOS in place in the business he was running at the time, stabilised the revenue, grew the team and added $2M to the bottom line.

Building on this success, Anthony launched Pinnacle Traction where he now works with Business owners and their leadership teams to simplify, clarify and realise their business vision.

In addition to his work as an EOS Implementer, Anthony is a Company Director and Investor working with several companies including an Indoor Vertical Farming business.


How to Supercharge your Productivity w to automate my marketing & BECOME A CLIENT

In this workshop we will cover:-

  • 7 key elements to mastering your time
  • The number 1 productivity killer
  • How productivity impacts your business growth


Sponsored by ProSmart

Louise Ledbrook is Founder and CEO of ProSMART®, Innovator of the ProSMARTTools® Platform and advocates for Female Leadership in all industries.

Having spent many years transforming small and large businesses spanning a variety of industries Louise saw a need to create a different mindset to how a business should operate to truly thrive.

Louise and the team at ProSMART want to see a new type of business. One that can live long and be anything it wants to be. One that has a life without the founder at the centre of it every day and that can respond to anything that comes its way.

In our current fast paced society, where every human is stuck to a device and connects only on social media we have lost track of what makes people and therefore our businesses thrive. What our people want is to experience working for a company that empowers them to be autonomous and values them, for everything that they are.

Louise focuses on solutions that create leverage, retain important know-how and build a strong culture ready for anything.

Louise is passionate about being an enabler, helping the businesses of the world bring better outcomes for people, the environment and communities.



Is your business living month to month? Are you sweating on payment before closing your next deal? 



Johanna McCartney is passionate about educating and sharing her experience to ensure her clients can make informed decisions. As a chartered accountant and business professional she prides herself on strong relationships and creating opportunities for the wider BlueRock community. Her people first approach, inquisitorial nature and experience with privately owned businesses ensures her clients achieve both business and personal aspirations.

BlueRock provide insights and advice that empowers you to achieve your business and personal aspirations. We offer you experience and technology that puts you ahead of the pack. Our innovative accounting and advisory solutions drive growth and profit to deliver the lifestyle you desire. We enjoy working with small to medium-sized business owners and entrepreneurs looking to grow their businesses through progressive strategies and reliable advice.


Jacqui van Ruiswyk is passionate about working with clients in the taxation and business advisory fields. Having spent majority of her professional career working for a large mid-tier accounting firm in both Gippsland and Melbourne locations. There she was involved in senior accounting positions and implementation of group change management, she now brings this experience to the BlueRock community. 

As a qualified business professional Jacqui understands the importance of improving the bottom line. Her commercial experience in implementing change, along with her taxation and advisory knowledge has allowed her to work with her clients to make informed decisions that impact both their business and personal life.



For aspiring executives, senior managers and business owners needing a little inspiration, confidence and a gentle push to get a seat at the table. We’ll explore what makes a strong board (skills, commitment, alignment, diversity) and how you can increase your impact on your career and community. There’ll be plenty of time to have your questions answered. My aim is for you to leave inspired and equipped to launch into board roles!


Jo Plummer is an experienced Chair and board executive working across a portfolio of positions including Barwon Water, Deakin MBA Advisory , Barwon Asset Solutions and Geelong Regional Football. Her experience will be invaluable in allowing you to explore board opportunities.


Jo is known for her optimistic, energetic style and has been affectionately coined the ‘positive provocateur’. She is relentless in her drive to focus on and positively shape the futures of the organisations with which she is engaged. Her trademark is aligning customer and community expectations with sound commercial, social and environmental outcomes.

Currently Jo’s portfolio includes numerous board Chair and committee roles, co-ownership of Business in Heels International as well as professional director mentoring. She was recently made a Fellow of the AICD and is a graduate of the Company Directors and Mastering the Boardroom courses. Jo also holds an MBA majoring in Strategy, Planning, Leadership & Communication.


Do you have a team of great individuals, but they could add even more value? Does your team perform well, but you feel like you haven’t tapped into their full potential?  High performing, cohesive teams gives you the ultimate competitive advantage. United, high-functioning teams achieve great things; they experience less stress, a greater sense of wellbeing and engagement and more positive mindsets. 

This workshop will give you the tools to take your team from good to great! 

SPONSORED by EOS Entrepreneurial Operating Systems

Jeni Clift is a successful ICT business owner, leader, coach and speaker who is passionate about creating dream teams. She can help you switch a high maintenance team to a high performing one. Do you want engaged employees, effective decision makers, increased productivity, improved profitability, greater customer service, stakeholder engagement and job satisfaction? Look no further, let Jeni use her 30 plus years’ experience of developing people in small and large businesses to genuinely work more cohesively and become the rock star team they were meant to be.


Discover The 4 Simple Steps to, Flicking Frustration and Taking Back Control Even If You Don’t Know Where to Start!


Here’s What You’ll Discover In This Workshop
● Why using normal methods of eradication, simply does not work. What you can do to turn it around, and Much, Much More.
● Why 3 brains are better than one. How to align the other two brains.
● Find out how positive thinking is highly overrated and doesn’t work. More importantly what actually works.
● Learn to deploy ‘The 4Rs Release Model®’ proprietary system, to get immediate results.

Mags Bell – With over 25 years experience in Business and 60,000+ Coaching hours under her belt, top executives and business owners have learned from Mags, Author of ‘What The Bleep Is Coaching? Join Mags As she shares her experience, knowhow and proprietary system, to help you take your business to the next level. Helping You Bring Out Your Brilliance!


Learn how mastering your confidence will help you boost your sales and take your business to the next level. 

This workshop will give you game-changing insights into confidence and will address the issues ALL business-women face – from managing fear and the voice in your head when making crucial business decisions to learning how to stop comparing yourself (and your business) to others. 

And you’ll get some amazing practical confidence techniques that you’ll be able to start using instantly, to master your confidence and start selling like a pro!


Jodie Bruce-Clark ‘s greatest joy in life is speaking to women about techniques to increase their confidence! Her speaking style is bold, honest and entertaining with lots of humour and real-life examples that ‘real’ women can connect to.

She challenges audiences to re-think their ideas about confidence and teaches them proven and practical confidence-building techniques that they can implement immediately. Most importantly, she smashes the myths that confidence is something ‘lucky’ people have and explains how confidence – the world’s most sought-after personality trait – is available to everyone.

Jodie is a dynamic speaker who never fails to deliver.  A combination of years of experience, coupled with her straight-talking, ‘No BS’ style, Jodie is energetic and playful which keeps her audiences engaged. Her humour, wit and inspiring stories, along with the fact that she is also a businesswoman, makes her instantly relevant and relatable to her audiences.


Effective Social Media Marketing

Are your social media marketing strategies yielding the results that you want and need? Do you find it hard to get your message across without being too salesy?

Kylie overcame abuse, homelessness, paralysis and other health issues to become a multiple international award-winning CEO, speaker, consultant and charity advocate. Winner of 3 Plutus Awards, finalist for Young Australian of the Year and runner up for numerous other awards, Kylie is passionate about empowering women, particularly through finance and business. She is based in Melbourne, Australia with her two daughters where she works with national and international governments, corporations, not for profits and small businesses regarding finance, marketing and tourism.

Kylie shares ways to make and save money at or you can find her at

Facebook Advertising – Practical Workshop 

Learn how to develop Facebook advertising strategies, design campaigns, set up tracking to measure campaign outcomes, and maximise return on advertising spend. The session is practical, and all participants will walk out of the room campaign set up and ready to go. Come along, learn agency insider tips and start running effective Facebook ads today for your business or brand.

Mat Cowdell is a highly experienced and respect digital marketer.   Kicking off his professional career with News Corporation, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.  After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St. Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing lead generation campaigns, finding insights from data and training marketing teams.

USING LinkedIN for connections, career & sales

Would you like to learn how to use LinkedIn to generate leads & connections? With thousands of competitors, you need to be positioned strongly to stand out amongst the competition and maximise opportunities for your business.

Karen Hollenbach is an expert in utilising LinkedIn for your business or your role. As the founder of Think Bespoke, she leads a collective of experienced content marketers, writers and career planning professionals dedicated to helping Australians achieve their business and career goals.
She delivers training focussed on content marketing and relationship building principles.  
She is a Company Director, Registered VIT Teacher, qualified Trainer & Assessor, Independent LinkedIn Consultant and hold a Graduate Diploma in Education, Bachelor of Business Marketing and a Diploma of Management.


Be challenged to rethink your definition and understanding of ‘Audacious’ and convert it from a business negative into a business imperative.
• Go from a well-meaning manager to a proactive visionary and implementer.
• Receive a step by step guide for those who wish to live their legacy and enjoy the rewards it brings you, your people and organisations.


Kylie Duffy is CEO of Women into Leadership. Helping organisations to make systemic changes that allow women to progress into leadership roles.

how to fill your pipeline with referrals 

During this presentation, listen as she makes you adjust your current referral generation practices by improving your ability to recognise, create and convert referral opportunities for yourself and others.

Lisa Sweeney CEO of Business in Heels works with business owners every day to fast-track them on their road to success. Referrals are gold for business owners. We love clients who come to you ready & willing to do business.

She understands that no one likes to be salesy and in this workshop she will show you how to build your pipeline through collaborations. You will explore who are the right collaborators for you, where to find them and how do you engage with them. Then we will take a look at understanding the pain points & triggers that denote interest. We will look at strategies you can use both online & in person to build up your salesforce of collaborators.