George founded Shebah – the all-female rideshare – in the midst of divorce and the realization that the weight of raising 4 kids now fell on her shoulders. She understands not only balance in life, but also balance in life’s darkest moments. George didn’t just find balance, she made it. Caught in the middle of 4 kids’ schedules, George knew driving for a rideshare would give her the balance she needed.

When she had a problem with the lack of women’s influence in this sector, she created an alternative.

The birth of Shebah allowed George to make space for women in startups and the tech industry. She’s a fierce competitor in a field where women are an afterthought. George is changing the lives of over 1000 drivers, all of whom are women and all of whom now have flexibility, a solid income, and a collective purpose of female empowerment. She’s encouraging financial literacy by providing free consultations with experts to all Shebah drivers. George is inspiring 90,000 female passengers to demand safety as a necessity, not just a nice-to-have.

The EndNote sponsored by the Canny Group

Leanne Neeland

Yarra Valley Chocolaterie & Ice Creamery opened in December 2012 after Leanne and husband Ian relocated from Western Australia in late 2011 to begin their Chocolate Tourism journey. The success of the Yarra Valley venture attracting 800,000 visitors each year, led them to build a second destination in Bellbrae, 20 minutes from Geelong, with Great Ocean Road Chocolaterie & Ice Creamery opening in September 2016. Then on Boxing Day 2018, they launched their third Chocolaterie in the charming seaside town of Flinders on the Mornington Peninsula.  The 3 sites now attract more than 1.5 million visitors per year and employ over 200 staff.

Leanne has a long and successful career in food businesses prior to coming together with Ian to create these unique tourism experiences. They live and work on-site, actively leading the teams to deliver exceptional customer service and world-leading innovation in products and services. Leanne was the 2008 Australian Telstra Business Woman of the Year as well as many other accolades. A dynamic businesswoman with incredible drive and determination she has been self-employed since the age of 18.



  1. Cash Is Queen – Tips and Tools to Create Flow
  2. The 7 Steps to Successful Sales
  3. How to make a Grand Exit
  4. How to Build an Automated Marketing Machine
  5. Audacious Leadership- The Bold & Beautiful
  6. Tips to Fill your Pipeline with Referrals
  7. How to Create High Functioning Teams
  8. Exploring the Pathway to the Boardroom
  9. Facebook Advertising Demystified
  10. LinkedIn for Career, Sales & Connections
  11. Attracting Success – Worklife Balance
  12. Scaling Your Business
  13. How to put your expertise on Steroids & be seen as a Media Expert
  14. Group Mentoring 




A dynamic and professional venue with ample parking in an easily accessible location.

  • Seating for up to 150 in the plenary area
  • 7 break out rooms
  • 3 tiers of open space
  • Expo held at entrance and top level
  • Middle level for catering
  • Lower level will have seating 

Deakin Waurn Ponds Estate 

Deakin Geelong, Nicol Dr S, Waurn Ponds VIC 3216

Get up close & personal with George.


Contact Emma Carter on info@businessinheels.com

All inquiries for Expo stands & Partnerships, please contact Monika Ewen on pr@businessinheels.com


A percentage of our Summit tickets will go to support this important cause


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