2024-25 Australian Brand Trends Report Explained

Join Licensing International for a fast, insight-packed briefing on what is moving the needle in licensing right now. We will open with the 2025 Global Study, then zoom into Australia’s kids, teens, and young adults to show where demand is forming across screens, toys, fashion, food, and experiences. Free to attend, Licensing International members only.

Who is this for? Our members include brand owners, licensees, agents, retailers, buyers, marketers, and anyone who needs to plan ranges, promotions, and partnerships with confidence.

What you will learn:

• The global picture for 2024 retail sales of licensed products, where growth is accelerating, and why

• Property type shifts, character or entertainment, corporate or brand, fashion, sports, music, celebrity

• Australia’s favourites by age and gender across screens, toys, games or apps, and influencers

• Practical takeaways for range building, collaborations, and seasonal timing

Format:
Live online presentation, concise Q and A, resources provided after the session to members who attend.

Cost:
Free, Licensing International members only. Membership will be checked on registration.