Leadership Summit: Women in Marketing

Presenters

Our Expert Presenters

KELLY PETERING

PRESENT LIKE A LEADER

At some point, most of us will need to give a presentation or we are already giving many! Whether the purpose is to educate, inspire, persuade or a combination of all three, many of the basic considerations will need to be incorporated to make it a presentation to remember for all the right reasons.

It’s very satisfying for me to help business leaders learn to –

Get over their nerves,
Prepare and structure their content,
Embed the hooks that win an audience,
Make statistics engaging, (Yes! It can be done!)
Use Zoom to advantage,
Keep their audience engaged from go to wo and
Leave their audience with a message they want to action.

Kelly Petering has a Bachelor of Arts in Acting and a Professional Master Coach Certification. Kelly has enjoyed working as a performer, voice over artist and public speaking coach. She works primarily with women in business who want to learn how to share their message with confidence and authenticity on camera or on stage. Maybe it’s learning how to do a Facebook live, creating video content for an online program so they can leverage their brand or creating an engaging speech for a live audience.

Kelly believes that we need more women in leadership roles and is passionate about inspiring women to step into their power to bring a greater element of human connection to the world.

Elements of both performing and personal development come into the programs she teaches to empower women to share their message – it’s an incredibly fun and experiential way of learning that incorporates both mindset and skills.

KAREN HOLLENBACH

Using LinkedIn to Boost your Brand, Career and Attract Promotion.

Are you presenting the best version of yourself on LinkedIn? Do you know what to do when you are on LinkedIn? If 2021 is the year you plan to put your best foot forward online, it’s time to tend to your LinkedIn garden with Karen Hollenbach. From the content you follow on LinkedIn through to the invitations you accept from colleagues, your LinkedIn presence provides the opportunity to showcase your professional brand and help you get found online by recruiters, head hunters, and potential clients.

Key takeaways:

Learn how to write your LinkedIn Profile the right way with Karen’s proven checklist
Understand LinkedIn etiquette and how to navigate LinkedIn more effectively
Learn how to use LinkedIn to stay informed of industry news and trends
Learn how to use LinkedIn to stay better connected to your professional community

Karen Hollenbach is an Independent LinkedIn Specialist Trainer and the Founding Director of Think Bespoke. With over 10 years LinkedIn training experience in Australia and beyond, Karen is ranked in the top 10 LinkedIn experts for Asia Pacific by the Social Media Marketing Institute.

She’s taught many individuals and organisations how to embrace LinkedIn as a tool for their career and business. She’s a regular trainer with General Assembly and has worked with organisations including Legal People, Monash Business School, RMIT, Melbourne University and many more, teaching the leaders, digital marketers and marketing communication teams the key success factors for LinkedIn Profiles and LinkedIn Company Pages to achieve their professional goals.

AMANDA CAMPBELL

Secrets of Building Resilience

Today being a working woman can be very stressful and demanding. Did you know that Australian workers take 90 million sick days every year? Do you feel restricted, overwhelmed or exhausted by change? Are you prioritizing your work and everyone else ahead of your own health?

In this Active workshop, Amanda will teach you the art of flexibility allowing you some breathing space to build your resilience skills.

·Amanda’s story learning how to walk again after a paralysis at age 29.

·How to master resilience with flexibility, adapting to change.

·Mindset tools that will help you to switch off the fight or flight response so you can feel more positive and creative.

·Amanda’s resilience formula helping you to reconnect back to yourself, and within your relationships, so you can enjoy a life of purpose and fulfillment.

Built on the core themes of mindset, movement, nutrition, and connection.

Amanda Campbell Sports Kinesiologist, MS Ambassador, Resilience Speaker, Founder of Bend Like Bamboo her private practice specialising in mind–body health. She believes that flexibility builds resilience and at her core, Amanda believes that when the mind and body are given the right environment, so much can be possible.

In 2009 Amanda Campbell suffered a major MS attack that left her paralysed and was given a 50% chance of ever walking again. Unprepared to accept this as her fate, Amanda learned to focus on what she wanted instead of what she was scared of. With a lot of determination and the help of her doctors and a Kinesiologist, within six weeks, she stunned us all by not only walking but running.

Amanda is one of Australia’s leading experts on resilience and brings fresh thinking and novel insights into the world of resilience to your business,and its teams. Built on the core themes of mindset, movement, nutrition, and connection. Bend Like Bamboo Resilience Program can be customised for workplaces around Australia and globally.

KYLIE PAATSCH

The New Leader

Not since the Industrial revolution have, we seen such rapid change and transformation. We now have 5 generations in the workforce and technology continues to disrupt traditional business models at unimaginable speeds. Gender equality, diversity and inclusion are finally being recognised as good for business altering attitudes and expectations of today’s leaders. The traditional model of authoritarian based leadership is collapsing and society, not just employees are seeking a much more balanced and conscious approach from those in charge.

The New Leader Workshop provides current and future leaders with the insights, tools and information to help them not only step into modern day leadership but transform the way they lead.

In this engaging workshop, you will learn:

How to get the best out of yourself and those that you lead
Methods to improve productivity, efficiency and innovation
Ways to connect and retain employees
Techniques to reduce your own stress and anxiety levels at work
A simple technology that will help you lead with greater focus, awareness, authenticity, heart, purpose and courage

Kylie has spent over 20 years in business, leadership and people development exploring what success looks like at an individual level, at a company level and in leadership. She has held a variety of positions as a Senior Executive and has good insight into what leaders and organisations need. As a champion of conscious and courageous leadership, gender equality and progressive workplaces her workshops are well known to be inspiring. From keynotes to individual coaching all those that work with her walk away with practical and simple tools to fulfil their potential, step into their authentic power. Enabling them to create a better now and brighter future for themselves. Kylie is incredibly passionate about raising the standards of leadership, expanding opportunities for women and integrating mindfulness, courage and compassion into workplaces, boardrooms, communities and beyond!

KISTIN GUNNIS

Valuing Your Worth

With Australia’s national Gender Pay Gap currently at 13.4%*, it isimperative that you understand your level of worth.Women currently earn an average weekly ordinary full–time wage of $1,558.40 compared to $1,812.00 for men,which directly reflects in your lifestyle choices now and into the future.In this workshop, you’ll learn practical ways to:

calculate your value

increase your earning potential

position your salary increase request

steps after a salary discussion

Kistin Gunnis has worked internationally and domestically in the Telco Industry and knows how hard it can be to succeed as a woman and on your merit. Kistin is passionate about supporting women to get the rewards they deserve. With over 25+years of experience within Operations Management,she has seen it all. Today she works with business women to understand and articulate their value and how to make a difference in their profitability.

KYLIE HAMMOND

WELCOME TO THE BOARDROOM

Today, gender equality has opened up opportunities for women to be on boards. This provides women with a new means to leverage their experience & contribute. It also allows them to future proof their earning potential. Sounds easy but what skills do you need, how do you get that seat at the table and how do you get paid for it.

By the end of this workshop, you will understand:-

Why we need next-generation directors in the boardroom
What are the responsibilities and duties of board directors
Practical steps to secure your first board seat
Be clear on your unique value proposition
How you can transition from Executive to Non-Executive and be Board ready.

Kylie Hammond is the Executive Chairman & Founder of Director Institute, Australia’s largest board search practice and fastest growth network of next generation board director talent. A recognised industry leader in human capital and talent management, Kylie has been involved in recruiting thousands of executives, and personally mentoring many of Australia’s top CEO’s and Board Director talent sharing her expertise in capital raising, business strategy, enterprise risk management and boardroom governance.

Kylie represents executive candidates via her exclusive Talent Management Programs, manages a number of client Executive Search engagements, and coaches a range of clients across executive, leadership, sales, business and career development areas to deliver long term career success for her clients.

Kylie is Independent Chair & Non-Executive Director of Lakeba Group a fast-growth Asia Pacific venture capitalist firm headquartered in Sydney, Australia. Kylie will complete the Master of Laws in Enterprise Governance at Bond University later this year.

GAIL OWEN

The Secrets to Engaging High Performing Teams

Team performance is the key to high productivity. Most companies tend to focus the shared values and set behaviours, however, Harvard research has shown that the emotional culture is the key to optimal team performance.

Embrace & understand how you can harness positive & negative emotions for success. By the end of this workshop, you will understand:-

how the emotional culture impacts productivity
Identify the team emotional culture you believe will lead to your team’s success
Understand you & your team’s culture through the Emotion-Centred Leader Canvas
Have a plan to take back to your team so together you can co-create your team culture

Harvard Business Review Manage your Emotional Culture

Gail Owen is a Strategic Change Consultant, Facilitator and Coach. Gail started her corporate career overseas over 25 years ago in E&Y and PWC then locally worked for Telstra and ANZ bank. It wasn’t long before she gravitated to improvement initiatives and leading change. Gail realised (many years ago) that organisations’ most significant ROI is the people factor and the impact of its culture on employees’ productivity and mental wellbeing. This led Gail to transition into her own change consulting business specialising in culture and workplace wellbeing.

Naturally curious on learning what makes people ‘tick’, Gail qualified as a Hypnotherapist and Psychotherapist specialising in NLP. She brings together extensive business change experience and deep understanding of positive psychology to deliver a unique perspective to organisation and people transformation. Her extensive understanding of human behaviour leverages unique skills to empower people to think beyond their boundaries and breakthrough to their next success levels.

HEIDI BADGERY

Empowering Marketers to Lead the Organisation

In many organisations, the Marketing function has not always had a seat at the table in the C-suite (leadership team) and is rarely understood by the board.

COVID has changed that with digital marketing becoming the key sales driver.

Marketing needs are often misunderstood by the rest of the team & the board. In this workshop you will learn not only to maintain this seat at the table, build the importance of the Marketing function but how to carve out the opportunity for the CEO role.

Key Takeaways

Show not tell the Board & C-suite the path for digital transformation
Identify the data and insights that will help you drive action at a leadership level
Share learnings with Adobe’s customers across FSI, Retail and Education

In this interactive workshop, you will learn from case studies & hear some of the leaders involved

Responsible for Adobe’s Professional Services Go To Market team across Asia Pacific, Heidi’s focus is on ensuring Adobe’s customers realize their digital ambition and achieve measurable business outcomes through their digital transformation.

With more than 20 years’ experience in the IT industry, Heidi has worked in the United States and across Asia Pacific, building businesses and accelerating organizational performance in software, SaaS and consulting services.

Prior to joining Adobe, Heidi spent 13 years with Symantec, leading the Company’s global acco unts, the Norton business in Greater China and developing new strategic services offerings for the global business . Leaving Symantec, Heidi worked with CEB then Gartner to create and deliver strategic service offerings focused on areas of leadership and driving organizational performance.

Heidi holds a Bachelors Degree in Psychology, a Master’s Degree in Marketing and is undertaking her Doctorate in Business.

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com .

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